TRAINING PROGRAM

Career Gateway: Acquisition

Project Type: Logo Design | Identity Design | Print Design | Motion Graphics | Course Visuals Development

Career Gateway: Acquisition is a all-encompassing training program launched in 2022, specifically designed to equip federal employees, particularly new contract specialists and those seeking contracting certifications, with the necessary skills for success.

This engaging program utilizes a "Mission to Mars" theme, fostering an outcome-driven and mission-ready mindset among learners.

Project Involvement

Through close collaboration with various teams, I played a key role in developing all visual elements for Career Gateway. This included: Visual Identity & Branding, Visually-Aligned Course Materials, and Marketing & Sales Collateral.

Visual Identity & Branding

Logo Development

Logo Strategy

During our logo kickoff meeting, we opted for a "branded house" approach for Career Gateway. This positions Career Gateway as a sub-brand of Management Concepts, leveraging its established brand identity while retaining the flexibility to house its own sub-brands. This approach allows for the creation of future sub-brands, ensuring a unified brand architecture for all the training domains within the Management Concepts portfolio. Career Gateway: Acquisition is the first program launched under this structure.

Logo Brainstorm

Understanding this program's focus to accelerate students towards proficiency, I developed several logo concepts aiming to symbolize “career progress,” “a path to success,” and “a transformation portal.” I also incorporated subtle elements from the Management Concepts logo to establish a visual connection between the logos that would create a unified brand architecture.

Finalization of Logo Conceptualization

From this exploration, four options (below) emerged, leading to the selection of Logo D with its versatile and streamlined design, refined further through a collaborative process.

Logo Finalization

This final logo design resonated with the team for its rich symbolism. The simplicity of the angled rectangles create an optical illusion, evoking a sense of a progressional step or “gateway,“ representing the program's career advancement..

Visual Identity Guidelines

To establish a cohesive visual experience for the Career Gateway: Acquisition course, I developed a comprehensive brand identity guide for both our Marketing and Instructional Design team. Below are a few key pages of the guide.

Visually-Aligned Course Materials

Creating a unified course structure, I designed templates for instructor and participant guides, PowerPoint presentations, and provided visual guidelines for the Canvas LMS.

Mission to Mars Video Interlude

The course is designed to jump back and forth between the Mission to Mars storyline and real life examples. To aid the transition, I was asked to create a quick intro that will play before all of the Mars-themed storyline videos.

Marketing & Sales Collateral

These are a selection of promotional materials designed to support the program launch.

Animated Infographic

This infographic showcases the timeline of all of the program phases and highlights. I developed this infographic by importing my static Illustrator design into the Ceros design platform where I was able to add the interactive and animated features for the web.