RECREATION

Coleman

Project Type: Print Design

Recognizing Coleman's strong brand heritage, my copywriting partner and I conceptualized a campaign to resonate with their loyal customer base. Although this campaign was purely an academic exploration in technique and was not ultimately used by Coleman, it still yielded some good results.

Coleman has supplied explorers with camping gear for over 100 years. Although the times have changed, we wanted to remind consumers that traditions live on and Coleman has been there every step of the way.